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SerpilÌýwas appointed to the Board of ÌÇÐÄ̽»¨ p.l.c. as a Non-Executive Director on 4 December 2023 and as a member of the Nominations and Remuneration Committees.

Serpil brings extensive operational, strategy and marketing experience to the Board, drawn from roles in large companies operating in the technology and fast-moving consumer goods sectors. Serpil has carried out a number of executive roles, including her current role as CEO of Vodafone Investments and a member of Vodafone Group’s Executive Committee. Her former roles on Vodafone Group’s Executive Committee included the CEO of Europe Cluster, Group Chief Commercial Operations and Strategy Officer, the Regional CEO of AMAP (Africa, Middle East, Asia, Pacific). Serpil joined Vodafone in 2009, as CEO of Turkey. Prior to joining Vodafone, she spent 10 years at Danone, latterly as the CEO of Danone Dairy Turkey. She began her career in 1991 at Procter & Gamble, where she held several marketing roles for eight years latterly as a member of the Executive Committee in Türkiye. Serpil was previously an independent Non-Executive Director of Danone Group Plc from 2015 to 2023 and the Chair of the Corporate Social Responsibility Committee.

Serpil is currently a Non-Executive Director of TPG Telecom Plc.