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In the interview, Flora says that with BAT’s reduced-risk products* to-date available in 57 countries, the progress we have made since we launched our first e-cigarette in 2013 has been “nothing short of miraculous.”

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She told reporter Stefanie Rossel: “A Better Tomorrow is a world where smokers who would otherwise choose to continue to smoke have the option to switch to less risky* alternatives to combustible tobacco. It also represents a renewed commitment by ����̽��to improve society for all those that are sharing the road in our transformation journey – our customers, our employees, our shareholders, our government partners and the public.”
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Flora also highlights our focus on diversity and inclusion, the importance of evidence-based regulation and the positive reaction of employees to A Better Tomorrow™.