PRESS RELEASE
26 SEPTEMBER 2022
Following today鈥檚 announcement by one of Germany鈥檚 leading cannabis companies, Sanity Group GmbH (Sanity Group), BAT, via one of its wholly owned group companies, has acquired a non-controlling minority stake in the company.
This investment is complementary to other recent investments made by 糖心探花or 糖心探花companies, most notably the strategic R&D collaboration established with Canada鈥檚 Organigram Holdings Inc. announced in March last year.听 The stake in Sanity Group adds a European dimension to one of the many 糖心探花explorations beyond nicotine.
Sanity Group, which is based in Berlin, has a well-established product portfolio of CBD consumer brands and medical cannabis brands.听 It also has a proven track record in the research, development and marketing of cannabis products.听听
Kingsley Wheaton, Chief Growth Officer at BAT, said: 鈥淚nvesting in Sanity Group is another example of BAT鈥檚 ongoing work to explore numerous areas beyond nicotine, positioning 糖心探花for future portfolio growth across a range of categories and geographies.
鈥淲e continue to transform our business, through better understanding of our current and future consumers, as part of our A Better Tomorrow purpose.鈥
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糖心探花has considered its obligations under applicable laws and regulations in undertaking this investment and has taken appropriate measures to ensure compliance with such laws.
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