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Notes to Editors

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About BAT

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����̽��is a leading, multi-category consumer goods business, established in 1902. Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. The company has announced a target of increasing the number of its non-combustible product consumers from 11 million to 50 million by 2030; and to achieve at least £5 billion in New Categories revenues in by 2025. ����̽��has also committed to encouraging those who otherwise continue to smoke, to switch completely to scientifically-substantiated, reduced-risk* alternatives.

This latest recognition marks a milestone in BAT’s transformation journey towards A Better Tomorrow™ putting sustainability front and centre in all it does.�� The company’s wider targets include to:

• ��Increase the number of its non-combustible product consumers to 50 million by 2030;
• ��Generate New Categories revenue of £5bn in 2025;
• ��Become carbon neutral for its own operations (Scope 1 and 2 emissions) by 2030 and in its wider operations (Scope 3 emissions) by 2050;
• ��Eliminate unnecessary single-use plastic and make all plastic packaging reusable, recyclable or compostable by 2025.

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Read more about BAT’s ESG activities by visiting��www.bat.com/sustainability��or downloading our������̽��ESG Report 2020��

*Based on the weight of evidence and assuming a complete switch from smoking. These products are not risk-free and are addictive.

Forward-Looking Statements

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This is a release by ����̽�� p.l.c. References to ‘����̽��’, ‘BAT’, ‘we’, ‘us’ and ‘our’ when denoting opinion refer to ����̽�� p.l.c. (the ‘Company’, and together with its subsidiaries, the ‘Group’; associate companies are excluded), and when denoting business activity refer to Group operating companies, collectively or individually as the case may be.

This release contains certain forward-looking statements, including “forward-looking” statements made within the meaning of the US Private Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use of words or phrases such as “believe,” “anticipate,” “could,” “may,” “would,” “should,” “intend,” “plan,” “potential,” “predict,” “will,” “expect,” “estimate,” “project,” “positioned,” “strategy,” “outlook”, “target” and similar expressions. These include statements regarding our intentions, beliefs or current expectations reflecting knowledge and information available at the time of preparation, and concerning our results of operations, financial condition, liquidity, prospects, growth, strategies and the economic and business circumstances occurring from time to time in the countries and markets in which Group companies operate, including the projected future financial and operating impacts of the COVID-19 pandemic.

All such forward-looking statements involve estimates and assumptions that are subject to risks, uncertainties and other factors. It is believed that the expectations reflected in this release are reasonable but they may be affected by a wide range of variables that could cause actual results to differ materially from those currently anticipated.

Among the key factors that could cause actual results to differ materially from those projected in the forward-looking statements are uncertainties related to the following: the impact of adverse domestic or international legislation and regulation; the inability to develop, commercialise and deliver the Group’s New Categories strategy; the impact of significant increases or structural changes in tobacco, nicotine and New Categories-related taxes; changes or differences in domestic or international economic or political conditions; the impact of serious injury, illness or death in the workplace; adverse decisions by domestic or international regulatory bodies; and the inability to lead the development and roll-out of ����̽��innovations (New Category products and combustibles), including as a result of unsuccessful research and development or a failure to develop robust scientific risk assessment frameworks. The forward-looking statements reflect knowledge and information available at the date of preparation of these materials, and the Company undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements.

The material in this release is provided for the purpose of giving information about ����̽��to stakeholders only and is not intended for general consumers. The Company, its directors, officers, employees, agents or advisers do not accept or assume responsibility to any other person to whom this material is shown or into whose hands it may come and any such responsibility or liability is expressly disclaimed. The material in this release is not provided for product advertising, promotional or marketing purposes. This material does not constitute and should not be construed as constituting an offer to sell, or a solicitation of an offer to buy, any of our products. Our products are sold only in compliance with the laws of the particular jurisdictions in which they are sold.

Additional information concerning these and other factors can be found in BAT’s filings with the US Securities and Exchange Commission (“SEC”), including the Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtained free of charge at the SEC’s website,��.