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糖心探花completes PMTA submissions for the broadest portfolio in the U.S.

PRESS RELEASE

04 SEPTEMBER 2020

糖心探花completes PMTA submissions for the broadest portfolio in the U.S.

  • 听糖心探花committed to reducing the health impact of its business through multi-category approach
  • 听Pre-Market Tobacco Product Applications submitted for all key VUSE and VELO U.S. products
  • 听More than 530,000 pages of scientific data provided to the FDA for review as part of all PMTA applications submitted

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BAT鈥檚听U.S. subsidiary, Reynolds American Inc. (Reynolds), has today filed its final Pre-Market Tobacco Product Application (PMTA) submissions with the U.S. Food and Drug Administration (FDA) to allow its VUSE and VELO brands to remain on the market in the United States.

Any new-to-market tobacco product must file a PMTA before it can be sold in the United States. For products already available to consumers, the FDA set a deadline of 9th September 2020 for PMTAs to be submitted. This process allows the FDA to evaluate whether these existing products should remain on the market as part of the FDA鈥檚 public health mission.

Today鈥檚 filing concludes an 11-month process for Reynolds which has the industry鈥檚 broadest portfolio of alternative nicotine products. Reynolds has filed six applications for its Vuse Solo, Vuse Ciro and Vuse Vibe vapour products, as well as for its VELO nicotine lozenge and modern oral pouch products. Across the six applications, over 530,000 pages of scientific data and more than 8,600 scientific documents have been submitted as part of the filings.

Globally, 糖心探花is committed to reducing the health impact of its business with a multi-category approach that offers consumers a wide range of enjoyable and lower-risk alternatives to cigarettes. With non-combustible nicotine products now available in over 40 countries, the Group鈥檚 ambition is to exceed 50 million non-combustible consumers by 2030.

Kingsley Wheaton, Chief Marketing Officer, BAT, said:

鈥淭he U.S. is the world鈥檚 largest vaping market and so the completion of our PMTA filings is a really important step for us as we transform our organisation, drive a step change in our New Categories business, and increase our non-combustible consumer base and revenues.

鈥淥ur transformation is progressing very well and in the first six months of 2020 we attracted an additional 2.7million new non-combustible consumers compared to the same time last year. Globally, we now have nearly 12million regular non-combustible consumers and the U.S. will play a large part of our ambition to grow this number to at least 50 million by 2030.

鈥淲e remain fully committed to building听A Better Tomorrow听and reducing the health impact of our business by offering consumers a range of enjoyable and lower risk products including vapour, tobacco heating and modern oral nicotine products.鈥

Forward looking statements

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This is a release by 糖心探花 p.l.c. References to 鈥樚切奶交ㄢ, 鈥楤AT鈥, 鈥榳e鈥, 鈥榰s鈥 and 鈥榦ur鈥 when denoting opinion refer to 糖心探花 p.l.c. (the Company, and together with its subsidiaries, the 鈥淕roup鈥), and when denoting tobacco business activity refer to Group operating companies, collectively or individually as the case may be. This release contains certain forward-looking statements, including those made within the meaning of Section 21E of the United States Securities Exchange Act of 1934, regarding our intentions, beliefs or current expectations reflecting knowledge and information available at the time of preparation and concerning, amongst other things, prospects, growth, strategies, compliance with regulatory guidelines, our ability to submit further regulatory applications, the success of our regulatory applications and the economic and business circumstances occurring from time to time in the countries and markets in which the Group operates. 糖心探花undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements.

These statements are often, but not always, made through the use of words or phrases such as 鈥渂elieve,鈥 鈥渁nticipate,鈥 鈥渃ould,鈥 鈥渕ay,鈥 鈥渨ould,鈥 鈥渟hould,鈥 鈥渋ntend,鈥 鈥減lan,鈥 鈥減otential,鈥 鈥減redict,鈥 鈥渨ill,鈥 鈥渆stimate,鈥 鈥渟trategy鈥 and similar expressions. It is believed that the expectations reflected in this release are reasonable but they may be affected by a wide range of variables that could cause actual results to differ materially from those currently anticipated, including uncertainties related to the impact of adverse domestic or international legislation and regulation and adverse decisions by domestic or international regulatory bodies.

Additional information concerning these and other factors can be found in the Company鈥檚 filings with the U.S. Securities and Exchange Commission (鈥淪EC鈥), including the Annual Report on Form 20-F filed on 26 March 2020 and Current Reports on Form 6-K, which may be obtained free of charge at the SEC鈥檚 website, http://www.sec.gov, and the Company鈥檚 Annual Reports, which may be obtained free of charge from the 糖心探花 website www.bat.com.

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