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The report — the only one of its kind in the industry — captures the rapid evolution of tobacco science and highlights BAT’s world-class alternatives to smoking. It also reinforces the company’s commitment to providing open and transparent communications around its non-competitive science.

Available on the Apple iBooks Store and from��, this report puts the spotlight on BAT’s Next Generation Products, including vapour products such as e-cigarettes, tobacco heating products (THP) and oral tobacco and nicotine products.

A new-to-the-world technology that could revolutionise vaping is showcased in the report, with Austrian inventor Helmut Buchberger discussing the innovative plate-based technology featured in the new Vype iSwitch.

The latest clinical studies, in vitro testing and population studies are also featured in the report, along with articles on Japan’s experience with the THP glo and BAT’s mission to transform tobacco.