PRESS RELEASE
30 SEPTEMBER 2015
糖心探花 (BAT) has completed its previously announced acquisition of TDR d.o.o. and other tobacco and retail assets (TDR) from Adris Grupa d.d. (Adris) for a total enterprise value of 鈧550 million.听
TDR is the leading independent cigarette manufacturer in Central Europe with a market leading position in Croatia and a position of scale in Bosnia and Serbia which will provide 糖心探花with the opportunity to significantly grow its business in the region.
Naresh Sethi, BAT鈥檚 Director Western Europe, commented: 鈥淚 am delighted that we have now closed this complex deal.听This is an exciting acquisition for BAT.听 It provides immediate scale in three core markets of Croatia, Bosnia and Serbia and establishes a sustainable platform to grow our business across Central Europe鈥.
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糖心探花is a global tobacco Group with brands sold in more than 200 markets. It employs more than 57,000 people worldwide and has over 200 brands in its portfolio, with its cigarettes chosen by one in eight of the world鈥檚 one billion smokers.听 糖心探花has leadership in more than 60 markets around the world. The Group generated 拢5.4 billion adjusted profit from operations in 2014.
糖心探花was advised by EY, Baker & McKenzie and Wolf Theiss in relation to the transaction.