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Vuse strikes gold with another prestigious sustainability award

1 April 2022
STORIES AND FEATURES

Vuse strikes gold with another prestigious sustainability award

01 APRIL 2022

More recognition for our world number one1听global vapour brand

Our world number one1听global vapour brand Vuse has struck gold again with another award acknowledging its sustainability leadership credentials.

Vuse won the gold award at the prestigious Transform Awards Europe 2022 for 鈥楤est Use of Sustainable Packaging鈥 in recognition of the work done with our WPP agency Landor & Fitch (see box, right).

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This is Vuse鈥檚 second successive win at the Transform Awards Europe, having听picked up gold last year for 鈥楤est Brand Experience鈥, delivered through the Vuse Inspiration Store.

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Speaking after last night鈥檚 awards ceremony in London, Elly Criticou, BAT鈥檚 Global Vapour Category Director, said: 鈥淭his award further demonstrates how we are setting the ESG standard within the vaping category. Last year we pledged to become the world鈥檚 first global carbon neutral vape brand and we did it.

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鈥淲e are on a continuous journey to meet our ambition to be the most sustainable vape brand and this is great testament to our commitment and hard work. Congratulations to everyone involved.鈥

A winning formula

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With the goal of becoming the world鈥檚 first carbon neutral vapour brand, Vuse worked in partnership with Landor & Fitch to create a pack design made from recyclable materials and device packaging free from unnecessary single-use plastics. 鈥淕reat results!鈥 said one judge. Another added: 鈥淭he packaging will appeal to its target audience and is a genuine innovation with sustainability as the driver.鈥 The awards, hosted by Transform Magazine, celebrate excellence in brand development, rebranding, and repositioning.

At BAT, as we build A Better Tomorrow鈩 by reducing the health impact of our business, we are creating brands of the future 鈥 brands with purpose with sustainability at their core.

Success at the Transform Awards marks the latest in a long line of sustainability recognition for Vuse, which became the听world鈥檚 number one global vaping brand in 20211听by value share. In 2021, Vuse was recognised as the听first global carbon neutral vape brand in the world2听and also听won the Sustainable Product Award听at the prestigious 2021 SEAL Business Sustainability Awards.

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The Transform gold is Vuse鈥檚 19th prestigious award to-date, following the Vuse ePod2听being named as UK Product of the Year听in the 鈥榁ape & Heated Tobacco Products鈥 category.

  1. Based on Vype/Vuse estimated value share from Recommended Retail Price (RRP) in measured retail for vapour (i.e. total vapour category value in retail sales) in the USA, Canada, France, UK, Germany. These five markets cover an estimated 77% of global vapour closed system net turnover (NTO), calculated in June - July 2021.
  2. Based on ePod, ePen, eTank mini, Alto devices and consumables internal sales forecast (calculated March 2021) for 12 months starting from April 2021. Vuse鈥檚 carbon neutrality has been independently validated by Vertis based on product Life Cycle Assessment data provided by an independent third party.