Today is the United Nations鈥 Global Day of Parents, a day that 鈥減rovides an opportunity to appreciate all parents in all parts of the world.鈥
At BAT, we want to ensure no-one in our company has to choose between their career and their family. That鈥檚 why we launched听Parents@BAT, a new range of benefits designed to make new parents鈥 lives at 糖心探花that little bit easier, wherever they are based in the world.
As part of the launch campaign for Parents@BAT, we ran a competition asking our proud parents in our UK headquarters: 鈥淲hat does being a parent mean to you?鈥
Winning entrants were given the prize of a professional family photoshoot. Here, we showcase some of those proud parents and what they had to say about parenthood:
Launched in January, Parents@糖心探花offers a minimum of 16 weeks鈥 fully paid leave for new mothers and adoptive parents and a return-to-work guarantee. It also includes flexible working opportunities and an online advice service offering coaching support.
鈥淏eing a parent to me means being able to transform this human being into the next superstar of tomorrow. To teach, guide and support through every new experience they see and touch. I want my daughter to not only achieve more than me but to change this world for the better. With enough love and support she can go on to achieve anything in life.鈥
- Matt,听Product Data Steward
鈥淏ecoming a parent is like being given a completely new life 鈥榦vernight鈥.听 You learn to adapt your entire life to create a perfect shelter for this little newborn chick that you don鈥檛 yet know but for whom you feel the need to protect above everything. Being a parent makes you stronger, it makes you realise the real value and meaning of life, changes your priorities, teaches you how to adapt, be flexible, compromise, be 鈥榤ulti-tasky鈥. It is no longer about just you but holding it together for them.鈥
-听Anna, Stimulant Science Manager
鈥淭o be a parent is human 鈥 to nurture and care for another living being听
To be a parent is learning 鈥 from fitting the first nappy to knowing her favourite meal
To be a parent is to love unconditionally 鈥 to be patient on her mistakes and acknowledge her tears
To be a parent is a choice 鈥 to focus on her warm breath while putting her to sleep in spite of your weariness after a hard day鈥檚 work
To be a parent is to be selfless 鈥 to love her unconditionally and prioritise your day for her
To be a parent is to be resilient 鈥 to believe she will make it even though the doctors state the impossible
To be a parent is a responsibility 鈥 to shape the world to be a better place tomorrow
To be a parent is my life鈥檚 purpose 鈥 and the best thing I鈥檇 ever do in my existence鈥
-听Thusitha, International Brand Manager, Oral Nicotine